HAZEL
Hi! I'm
Social Media Marketing Manager | Influencer Management | Virtual Assistant
I’m a social media–savvy professional with experience as a social media manager, virtual assistant, and influencer management. I specialize in content creation, digital marketing, and brand communication.
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I started my own business at just 16 years old, not expecting that I would handle it so well. The income I earned helped me cover my school expenses, and through the support of my business and my part-time jobs as a social media manager, I was able to graduate successfully.
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I ran my own Instagram shop for nearly three years, where I grew the page to over 42,000 followers through consistent content strategy and genuine engagement. Since then, I’ve continued to sharpen my skills in social media marketing through hands-on practice and continuous learning across multiple platforms.
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These experiences have shaped me into a results-driven and adaptable digital professional—ready to help brands grow their online presence and connect meaningfully with their audiences.
Why Work With Me?
Here’s what I bring to the table.
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Strategic Campaign Planning – Create data-driven marketing strategies that align with business goals and deliver measurable results.
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Performance Marketing Expertise – Manage paid campaigns (Meta Ads) with a focus on ROI and conversions.
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Audience Targeting & Segmentation – Identify and engage the right audiences using analytics and behavior insights.
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Social Media Growth Hacking – Grow and manage accounts organically and via paid strategies (e.g., scaling an Instagram page to 42K+ followers).
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Content Strategy & Storytelling – Craft engaging, brand-aligned content that builds community and drives connection.
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Tools & Tech Proficiency – Skilled with Meta Business Suite, Google Analytics, Canva, Capcut, and more.
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Cross-Functional Collaboration – Partner with design, product, and sales teams to ensure cohesive marketing strategies.
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Community Management & Engagement – Build strong online communities through authentic engagement and proactive support.
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A/B Testing & Optimization – Continuously optimize campaigns by testing creatives, copy, and landing pages.
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Self-Learning & Trendspotting – Stay ahead of trends through independent research and adaptation to algorithm changes.
Professional skillset
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Entrepreneurial Mindset
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Cold message/email
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Hashtag Research
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Basic Video Editing
Languages
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English (Fluent)
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Filipino (Native)
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Go-to-Market Planning
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Run Paid Meta Ads
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Basic Graphic Designs
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Creating email templates
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Customer Support
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Content Writing
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Blog/Article Writing
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Strategic Campaign Planning
Tools I used
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Facebook Business Manager
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Sendible
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Zoho Socials
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Later
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MailChimp
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MailCoach
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Klaviyo
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Lark
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Slack
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Google Chat
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Mango Voice
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​Trello
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ClickUp
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Monday.com
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Adobe Photoshop
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Canva
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Kapwing
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Capcut
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Google Drive
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Google Sheets / Words
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Google Calendar
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Joinbrands
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Levanta
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Launch Grow Joy
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Wix
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Shopify
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Etsy
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Wordpress
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Semrush
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