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HAZEL MAE L. FABRO

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HAZEL

Hi! I'm

Social Media Marketing Manager | Influencer Management | Virtual Assistant

I’m a social media–savvy professional with experience as a social media manager, virtual assistant, and influencer management. I specialize in content creation, digital marketing, and brand communication.

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I started my own business at just 16 years old, not expecting that I would handle it so well. The income I earned helped me cover my school expenses, and through the support of my business and my part-time jobs as a social media manager, I was able to graduate successfully.

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I ran my own Instagram shop for nearly three years, where I grew the page to over 42,000 followers through consistent content strategy and genuine engagement. Since then, I’ve continued to sharpen my skills in social media marketing through hands-on practice and continuous learning across multiple platforms.

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These experiences have shaped me into a results-driven and adaptable digital professional—ready to help brands grow their online presence and connect meaningfully with their audiences.

Why Work With Me?

Here’s what I bring to the table.

  • Strategic Campaign Planning – Create data-driven marketing strategies that align with business goals and deliver measurable results.

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  • Performance Marketing Expertise – Manage paid campaigns (Meta Ads) with a focus on ROI and conversions.

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  • Audience Targeting & Segmentation – Identify and engage the right audiences using analytics and behavior insights.

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  • Social Media Growth Hacking – Grow and manage accounts organically and via paid strategies (e.g., scaling an Instagram page to 42K+ followers).

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  • Content Strategy & Storytelling – Craft engaging, brand-aligned content that builds community and drives connection.

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  • Tools & Tech Proficiency – Skilled with Meta Business Suite, Google Analytics, Canva, Capcut, and more.

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  • Cross-Functional Collaboration – Partner with design, product, and sales teams to ensure cohesive marketing strategies.

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  • Community Management & Engagement – Build strong online communities through authentic engagement and proactive support.

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  • A/B Testing & Optimization – Continuously optimize campaigns by testing creatives, copy, and landing pages.

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  • Self-Learning & Trendspotting – Stay ahead of trends through independent research and adaptation to algorithm changes.

Professional skillset

  • Entrepreneurial Mindset

  • Cold message/email

  • Hashtag Research

  • Basic Video Editing

Languages

  • English (Fluent)

  • Filipino (Native)

  • Go-to-Market Planning

  • Run Paid Meta Ads

  • Basic Graphic Designs

  • Creating email templates

  • Customer Support

  • Content Writing

  • Blog/Article Writing

  • Strategic Campaign Planning

Tools I used

  • Facebook Business Manager 

  • Sendible

  • Zoho Socials

  • Later

  • MailChimp

  • MailCoach

  • Klaviyo

  • Lark

  • Slack

  • Google Chat

  • Mango Voice

  • ​Trello

  • ClickUp

  • Monday.com

  • Adobe Photoshop

  • Canva

  • Kapwing

  • Capcut

  • Google Drive

  • Google Sheets / Words

  • Google Calendar

  • Joinbrands

  • Levanta

  • Launch Grow Joy

  • Wix

  • Shopify

  • Etsy

  • Wordpress

  • Semrush

Testimonial

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